|Posted on February 28, 2016 at 3:45 PM|
DISRUPT Media, the leading social media agency, and Weigel Strategic Marketing, the strategy, branding and communications consultancy have announced they have established a strategic relationship. This alliance will build on the strengths of each company for the benefit of organizations throughout the funeral profession.
“DISRUPT Media continues to thrive at the intersection of media and technology, while Weigel Strategic Marketing offers an expertise in print media, branding and communications,” said Ryan Thogmartin, President and CEO of DISRUPT Media. “This relationship offers our clients the perfect blend of social media/digital marketing and traditional marketing/communications.”
“Having known Ryan for a number of years and worked together developing marketing programs for several companies, creating this alliance was a no-brainer,” stated Joe Weigel, principal at Weigel Strategic Marketing. “Ryan and I have always proposed to our clients that relying solely on either digital marketing or traditional marketing was short sighted and now we can offer companies a solution that covers all the bases.”
The marketing landscape is ever evolving, with new digital marketing technologies being launched every day. However, traditional print and broadcast media still have a prominent place in the marketing mix. Finding one marketing resource that offers an expertise in both disciplines is difficult. Conversely, hiring two separate agencies and having them work together can be just as problematic. However, DISRUPT Media and Weigel Strategic Marketing have proven in the past how they can work together effectively to fully integrate the marketing plans for their mutual clients.
“I’m very excited to continue to build on my relationship with DISRUPT Media, which has consistently been a leader in utilizing cutting edge marketing technology, to bring the best possible value to companies in the funeral space,” said Weigel. “This alliance signifies how a next-generation digital media agency can effectively work with a strategic marketing company to meet the ever-evolving needs of funeral service companies with a perfect blend of traditional and digital marketing.”
Thogmartin added, “The only thing that is certain for funeral service marketing is change, which is why we are constantly testing and building new technology innovations that can advance our clients’ business. But there are situations when time-tested marketing solutions like those offered by Weigel Strategic Marketing are the best course of action for our clients.”