Marketing Musings

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Tips To Recovery After An Online Reputation Disaster

Posted on January 23, 2019 at 11:00 AM Comments comments (0)

Would you believe that several months ago, I receive an urgent voicemail with the message: “I think I need to hire you? Google the name of my funeral home and you’ll see why.” It seems the firm was looking for help in repairing damage to their good name after a troubling incident was posted online.

If you're a funeral home owner or help manage one, you may someday find your firm in the middle of a reputation crisis as well. The list of possible reasons is endless; it...

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Don't Confuse Public Relations With Media Relations

Posted on September 30, 2017 at 10:40 AM Comments comments (0)

It’s easy to confuse the two concepts. When most of us think of public relations, we think of the PR professionals who are skilled at getting coverage for our company in newspaper and magazines, on the radio or on TV. Traditionally, that was the most cost effective way to put a company and its message in front of the public. And, that is why understanding the difference between media relations and public relations becomes even more important.

Even before the Internet ...

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Is Your Tagline Merely An Afterthought

Posted on September 27, 2017 at 9:40 PM Comments comments (0)

A tagline is one of the most important pieces of your company’s or brand’s identity – so why it is often created last?

Think About It

A tagline isn’t just the icing on the cake – it’s your five second sales pitch.

An effective tagline should be impactful, memorable and timeless, but most times, this is easier said than done. When creating or evaluating taglines that hit the mark and make the right impre...

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The Key To Staying Linked

Posted on September 25, 2017 at 9:35 PM Comments comments (0)

By now, you’ve probably already established a LinkedIn profile for you and perhaps your funeral operation. No doubt you have “linked” with people in your network and then, likely, have just left your company page lying dormant on the site.

Using LinkedIn to promote your funeral business can be very valuable. When used properly, LinkedIn can help you connect with families and customers, generate real business, meet others in funeral service, and create a ...

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PR Is More Than Press Releases

Posted on September 24, 2017 at 9:55 AM Comments comments (0)

Funeral homes have more choices than ever before with new marketing strategies and communication tactics competing for a share of the budget. Ask 10 funeral directors where the marketing budget should be spent, and you are likely to get 10 different answers. No matter your budget, every marketing campaign begins in the brand awareness stage, and public relations (PR) remains one of the most cost-efficient means of generating awareness and telling a brand story.


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Communicating Negative News in a Positive Light

Posted on February 28, 2016 at 4:05 PM Comments comments (0)

Nearly everyone has to be the bearer of bad tidings from time to time. Maybe it’s a layoff at the crematory. Perhaps it’s a cutback in hours at the funeral home. Or the termination of a popular associate.

How you communicate bad news will have a significant impact on your firm and its reputation. If you handle communicating one piece of bad news effectively, it may be more impactful than delivering ten bits of good news.

1. Don’t...

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DISRUPT Media and Weigel Strategic Marketing Announce Alliance

Posted on February 28, 2016 at 3:45 PM Comments comments (0)

DISRUPT Media, the leading social media agency, and Weigel Strategic Marketing, the strategy, branding and communications consultancy have announced they have established a strategic relationship. This alliance will build on the strengths of each company for the benefit of organizations throughout the funeral profession.

“DISRUPT Media continues to thrive at the intersection of media and technology, while Weigel Strategic Marketing offers an expertise in print media...

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